Blog post by Sophie Nicholson

Skiing in Scandinavia: Is Åre The Best Ski Resort In Europe?

Arguably the best ski resort in Scandinavia, Åre (pronounced aura) is a snow-sure destination located 220 miles south of the Arctic Circle. Whilst temperatures can be a tad chilly here from time to time, Åre is a warm, welcoming and trendy place with excellent skiing, fine dining and a cosmopolitan vibe. Think pine-scented saunas, pristine slopes, tasty Scandinavian treats and serene Swedish style.

If you’re looking for a ski town that truly can claim to do it all then it’s time to adjust your focus and look north – here’s why:

Guaranteed Snow, Family-Friendly and Crowd-Free Skiing

As the lower European resorts continue to struggle with unpredictable snowfall and skiers become increasingly weary of battling it out with the crowds in lift queues and on the terraces of overpriced mountain restaurants, the desire for a different kind of ski experience is palpable. If you’re fed up of dropping vast amounts of cash on a less than satisfying ski experience then the snow-sure resort of Åre with its abundance of family-friendly skiing, welcoming and wide-open pistes is a wise choice indeed.

The Quality of The Skiing (and Night Skiing!)

Home to Northern Europe’s greatest vertical drop, there’s 890 meters of excellent piste and off-piste skiing to be had in Åre and it’s world-class stuff.

There are three ski areas to choose from here offering a variety of terrain for all ages and abilities – Duved has the best slopes for practicing carving, ÅreBjörnen is perfect for families with small children and Åre By is the steepest and most challenging of the three.

The fantastic lighting system recently installed at Åre By means you can get your piece of the pistes from 8am right through to 4.30pm so the lack of early season daylight hours are no longer an issue. Night skiing here we go.

The Aprés Action

The best resorts are the ones that combine brilliant skiing with a vibrant atmosphere and Åre does both extremely well. The village itself combines the trendy with the traditional and has plenty of excellent shops, bars and nightclubs to keep everyone entertained. Gastro-lovers may have their work cut out exploring Åre’s 75 eateries in one trip but heading to one of the eight restaurants with White Guide status would be a good place to start. If you can get over the Rudolf connection then the local delicacy of smoked reindeer is a must…

The Service

Swedes are renowned the world over for their impeccable taste, excellent English language skills, cosmopolitan attitude and care and attention to detail. If you’ve had enough of sub-standard service and facilities and are looking for a holiday where you feel valued by your hosts, the friendly and efficient folks of Åre offer a 5 Star customer experience.

The Economy

Whilst you’d never associate Scandinavian countries with bargains of any kind, the exchange rate between the Swedish krona and the pound is actually pretty favourable right now. The Post Office have revealed that the Swedish krona is the currency that has strengthened the least against the pound over the last six months which means that while the Alpine mega-resorts are more expensive than ever, a ski holiday in Sweden is more affordable than it has ever been.

Åre Stats:

Altitude: 565m

Highest Point: 1,274m

Ski Area: 100 runs, 42 lifts

Fly To:  Åre Östersund

Five Day Lift Pass: €198

Did You Know?

This winter you can fly to Åre Östersund airport direct from London Gatwick with EasyJet

Best For: Skiers of all abilities looking for a snow-sure modern resort with Scandinavian style

If you’re keen to find out more about skiing in Åre then have a look at our itinerary or give us a call and let’s start planning a family ski trip with a genuine difference. 

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